Marketing Impact in Society – Is It Really Different?


Marketing is generally seen as promoting products and services to end-users. We may think that McDonald's promote Big Mac in a way that we feel we really need lunch. This illustrates the advertising mix of the marketing mix and the element that most people identify with marketing.

Society is generally a condition that members of the community live together. Societies are not just the members of the group, but the sum of the collectives. We are all members of a society and interact with other members of the community. So what is the impact of marketing in society? Since the society has handed over the livelihood economy (producing my own food and not having anyone else to help me) into a commercial farm (I'm selling some food for you, if you sell some clothes to me), it was challenging to sell our products and services to others (Uh-oh, now that two people buy clothes in my town, it would be better if people knew why they should buy mine). Starting from the first sales path, marketing has become critical; such as misleading practices, high prices, unsafe products and high-pressure sales – some mention.

But many critics go further and claim that marketing has created false desires, promoted materialism, produced cultural pollution, and had significant political power. And there is a truth to all such claims. Companies that did not ethically have had an adverse impact on society that ethical businesses have to work through. And it is difficult to deny those positive factors that marketing to society well. The richness of today's technology is directly linked to the sale of these elements and computers, cell phones, GPS navigation systems, digital cameras, MP3 players, and so on. Promotion caused by steadily decreasing pricing. There are dozens and dozens of these types of products nowadays common, but some years ago they seemed luxurious to the rich. In fact, most people below the poverty line in the United States today live better than 200 years ago – cars, heating and air conditioning, microwave ovens, mobile phones, televisions and other amenities. More importantly, most medium-sized companies currently have significant charitable donation and service programs that donate large sums and money to needy organizations that differentiate millions of lives every year. Whether it is a pure heart or a positive publicity, the result is the same – and the people who are most in need of society are better.

The Right Action

has a growing public knowledge and qualification, businesses are of a higher standard than before. In the last century, abuses of frequent workers are not tolerated by society. Now corporate ethics guidelines lead to decisions in the courtroom and marketing department that end users (we are) are in many ways beneficial. Good practice is a good policy because people want to keep in business with someone they trust and respect. And companies who are exposed to fraudsters, liars or abusers are generally on the market (Enron, whoever?).

The point is that while marketing has a negative impact on society, it is positively compensated; and our job is that society rewards good guys with our purchases and punishes unethical companies by neglecting them on the market. As we continue this over and over, our great lawyers are aware that they will only earn money if they respect their ethical policies and consistently adhere to the right things. In this way we can distinguish between marketing tactics used to influence decisions. And it is positive that we as a society can live.

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