NASCAR is about importers

The National Association of Stock Car Auto Racing (NASCAR) is the leading sanctioning organization for American motor sports. The three biggest competitions are the NEXTEL Cup, the Busch and the Craftsman Truck, but are also supervised by NASCAR Regional Racing, the Whelen Modified Tour and the Whelen All-American Series. In fact, NASCAR's sanctions have been told more than 1,500 races over 100 tracks in 38 states, Canada and Mexico.

Born in February 1949 as South South Regional Entertainment Speaker, NASCAR became the second most popular pro-television in the US for television reviews. Today only the National Football League takes over. NASCAR sponsors 17 of the top 20 sports events in the US (with participation) and 70+ million fans spend more than $ 2 billion a year on NASCAR licensed products.

Dedicated fans

Advertising specialists like car sports fans are considered the most elegant game of all sports that Fortune 500 companies are real dollars for every other sport anywhere in the world. NASCAR races are broadcast worldwide in more than 150 countries and a serious global expansion plan seeks more to provide international support.

Florida, based in Daytona Beach, NASCAR maintains offices in four cities in North Carolina (Charlotte, Mooresville, Concord and Conover), and in New York City, Los Angeles, Arkansas, Toronto and Mexico City. Over the years, NASCAR has co-operated with the UTI to open a commercial school at NASCAR's Technical Institute in North Carolina, where it offers the most advanced training for conceivable NASCAR mechanics.

New and Old Car Cultures

In the 1990s, a new car enthusiast arrived at the scene, the "import tuner". The 18 to 30-year-old young men said they were turning from "Detroit Iron" to Honda, Toyota, and Nissans, which was easier (and cheaper) to "mod". But in spite of the generational step, NASCAR events have continued to grow, especially on TV. This was a bit confusing for advertisers and research firms who thought it was somewhat controversial.

Further research at the beginning of 2000 revealed the cause. Some US car owners bought and customized different cars than their older brothers, but there were no competitive events on the TV at NASCAR and some SCCA (Sports Car Club of America) competitions. Car guys, looks like all kinds of racing cars, regardless of their own car factory.

Change can come

With the spread of cable TV and Internet bids, the import-tuner crowd starts TV and projection time. NASCAR numbers are still solid, but advertisers and car industry observers are still watching the viewer changes they know they come from. And most of them look in one direction.

This course of course is Japan. Specifically, Japanese cars, many of which are built here in the US. There are no import-tuner races on the cards, and no one is planning on the TV or web coverage of the various tuner component conventions, so you still need to see what kind of programming can compete in NASCAR races.

NASCAR is still safe at the top of the pile of equipped motorbikes. However, the next few years are extremely important as the convergence of TV and Internet continues to change the horizons. It's hard to imagine something "american" because the warehouse competition fades, but the process may be a preliminary transformation rather than a quick change. The only good advice for this is Stay tuned!

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