If I have my way, every single summary would be the first person. But then the world has not yet come to see the way.
The written summary of the first person or third party is usually dependent on your relationship with your client. It's like this. The larger the organization, the more likely it is to use the third person – in a more formal voice. The better you know the customer, and the better the relationship, the chances are that the summary is written by the first person and more informal and more talkative. For entrepreneurs this is more true for small business customers who have worked and built relationships
But – keep in mind. Regardless of whether you are using the first or third person in the executive summary, the choice is related. If you have a great relationship with the top leadership of a larger organization, you can use the first person. This is – me, I, what, what. However, if the summary can be seen by people who do not value the low key, the gay, first person language you are likely to use or is not in contact with is to obey the third person; he or she, he / she.
You are here to decide if the first person is in your executive summary for the convenience of the customer. For example, you can tell the client: "We recommend taking this action process, and if you agree, I'll set up a meeting with people, then we'll go through the next steps." This is the first person and informal.
In general, you will not or will not use the first person to summon all the organizations you do not know; ie government, large corporations, non-governmental organizations. You will probably shock me if you start using I or what. They do not matter, and the problem you are facing is that every great proposal is rejected because of the language you use.
Is there an exception? Of course they are. Some organizations are just different. Progressive, creative, more open alternative approaches. A sports team, an entertainer, or a political organization, is eager to do something good. If your proposal is unique, the summary should be unique. You do not have to follow the traditional third person format.
The criteria for developing an implementation summary, along with a summary of your proposal, is to be accessible. What do I understand and how is it related to first or third person use? I bet you read a book or paper that you thought about great stuff but it turned out to be hard to read. With accessibility, I mean writing is easy to follow, easy to understand – and complex issues are being explained effectively. Books, papers, suggestions often drag on if they do not have access. People should not be reminded to read them. My point is, I think the writing of the first person is generally more accessible. You can write – your own voice. It is very natural, it is warmer and therefore more accessible. Even better to understand.
Initially, I said that the world still did not come to my way of thinking about using the first person. This is not entirely true, thanks to the impact of social media. Social media is turning upside-down to networking. Facebook, LinkedIn, Twitter creates relationships that have never existed in the past. These new relationships lead to inbound marketing, largely through blogs, and blogs are always the first person to write. This is the link between social media and the creation of a more informal world. This, in turn, affects how we communicate in other areas. So do not expect the executive summary to be a third party like in the past.
But what if you have to insist on an official third party to respond to this RFP or other proposal, do you still want personality to your proposal? You may not be able to use the summary, but guess what. The cover letter gives you this option. It comes from you, this is the first person to distinguish you from your unique features that you really want your customers to know about you and your company.
First person or third person executive summary? Ask yourself what your relationship is, or not, with the customer. You can always use the third person to play safely. If you are more personal and informal, and your relationship with the client is justified, consider using the first person.
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