Understanding the law of scarcity

Sales educators and performers mention the law of weakness as one of the basic laws of persuasion. The law of scarcity simply means that when someone perceives something that they want in limited quantities, the perceived value of the person or person will be much greater than would be widely available. The law of scarcity applies to both skill, relationships and courtship.

Sales Example

Turn on the TV and watch an ad for a new, overwhelming kitchen utensil. The commercial voice reminds me that "… the supplies are limited" and that "… this offer does not last." This ad applies the right of restraint to increase the perceived value of that item. Believe it or not, it works for them.

Contact example

Jack and Jill have been friends and girlfriends for two years now and the relationship is boring. The pair participates in the party for one evening. Jack notices that Jill is paying attention to other boys on the party, not with him. The value that Jack Jill put in was dramatically lifted because he was afraid of leaving him with another guy.

Practical Applications

1. Sometimes people make it too accessible to attract people if they show them love, but this is often because of the availability of the opposite reaction – the person actually puts a lower value on man because he is abundant. If the other person thinks that others want you, therefore, the demand will exceed your supply then your value will jump

. Increasing the price or reducing the availability of a product or service increases the perceived value of a product or service to others

. If you want to convince someone to commit the meeting, try to increase the perceived value at your own time. Instead of saying that all day is free, which generates abundance, he says he is busy, and only such and such times are free. This increases the perceived value of your own time and makes the other person more difficult to schedule the meeting.

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