What is Amazon's Choice?

So you received an email that one of your products received the Amazon's Choice badge. What is that? How can you help your business? This article details this feature in detail.

What is Amazon's Choice?

Amazon Choice is a feature that helps people save time and energy when looking for common everyday objects. Initially, for Alexa-compatible devices, such as Amazon Echo and Echo, this service has already come to the site and Amazon applications.

The Amazon's Choice badge means selecting products that meet certain criteria. The criteria are closely guarded secrets; However, products that received the badge – the highly valued products and the good value of the products purchased by Prime Shipping are generally chosen.

Amazon's Choice with Best Sellers

is a query for the first time. So if you first searched for a pet seat, it would be at the top of the list. When Alexa first requested the car seat, Alexa first offered the badge.

This does not affect repetitive purchases of customers since before they are purchased we will still be what Alexa proposes

Most wanted sellers, however, appreciate the volume of sales of products (taking into account historical data) for other category products in comparison. Ranking is based on sales rather than valuation and evaluation. So, despite Amazon's choice, some Best Sellers may have low revision ratings.

How do we get the Amazon's Choice badge?

To get such recognition, the seller must have an Amazon Prime company, providing customers with excellent service (primarily fast delivery). These factors may or may not be the reasons because they choose products because we know that the reason for choosing a product is a tight secrecy, but it does not hurt to improve these criteria.

The badge can not be an ad, nor can it be recommended. There is no tool with which you can propose your product to Amazon for entitlement.


Amazon strives to make it as simple as possible for customers to find products that meet their needs. This makes it easier for people to make it faster and easier than before. For Alexa, the first purchase of the product is as easy as Alexa.

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